Better Customer Support Optimisation from real-world experience. FIXATE’s customer support blog offers actionable insights for optimising support operations. Learn how to reduce repeat contacts, speed up resolution times , and scale your team with confidence. Explore strategies for customer loyalty, resource management, and consulting solutions tailored to your needs.
Customer Experience
|Jan 4th 2026
6 min
Most companies focus on cost and speed. The real risk in customer support trust is erosion. Here’s why after sales support defines your brand.
Continuous Improvement
|Nov 24th 2025
4 min
A clear guide to the five steps that help leaders build a continuous improvement culture where ideas flow, problems are solved together, and progress never stops.
Data-Driven Decision Making
|Nov 10th 2025
4 min
Unlock the power of your support data to prevent issues, reduce costs, and improve user satisfaction through smarter, data-driven decisions.
Continuous Improvement
|Oct 20th 2025
5 min
Most teams start from metrics, not users. Learn why true support operations improvement starts outside-in — and how it transforms performance.
User-Centric KPIs
|Oct 6th 2025
7 min
Customer service metrics like handling time miss the point. Learn which two metrics really matter: user happiness and resolution speed.
AI in Support
|Sep 29th 2025
5 min
AI in aftermarket support starts behind the scenes. Triage, suggested replies, warranty checks and parts lookups. Pilot with control, then scale with proof.
AI in Support
|Sep 8th 2025
5 min
Support should feel human. Empathetic. Personal. But that doesn’t mean AI has no place—it means it needs to be used behind the scenes.
User-Centric KPIs
|Sep 2nd 2025
6 min
When your customer has to ask for help, a confusing support experience just makes the situation worse, it’s a failure of design, process, or communication. Frustration isn’t a bug in your product; it’s a symptom of poor thinking upstream.
Leadership & Team Dynamics
|Aug 25th 2025
7 min
If the people handling your support tickets feel boxed in or burnt out, it won’t stay hidden for long. It’ll show up in your churn rate. In customer frustration. In missed chances to build loyalty.
Continuous Improvement
|Aug 11th 2025
7 min
Most companies think support is about fixing problems. The great ones know better…
Continuous Improvement
|Apr 7th 2025
19 min
Just following the standard keeps you average. The best companies challenge norms, innovate, and go beyond the standard.
Leadership & Team Dynamics
|Dec 26th 2024
3 min
Stand out in a crowded market. Discover how quality customer support can be the edge that keeps customers loyal and makes your brand memorable.
Continuous Improvement
|Oct 16th 2024
2 min
Looking from the outside in means stepping back and seeing your service from the user’s perspective. By walking in their shoes and viewing the entire process end-to-end, you can spot opportunities for real improvement. Challenge the way things are done and focus on creating meaningful, human-centred interactions. It’s not about systems—it’s about helping people.
Continuous Improvement
|Oct 14th 2024
2 min
Curiosity is encouraged, mistakes are celebrated, and the pursuit of better is never-ending. A place where it’s not just about hitting targets but about pushing boundaries, experimenting, and having fun along the way. That’s what we mean by a culture of improvement.
User-Centric KPIs
|Oct 14th 2024
3 min
When it comes to setting KPIs, focus on what truly matters: the user experience. At Fixate, we believe the only KPIs that count are how fast you resolve the issue and how happy the user feels afterward. Balancing hard data with emotional feedback, real-time reactions with long-term trends, and a mindset of continuous improvement are key. KPIs aren’t just about hitting targets—they’re about shaping a culture that strives to exceed expectations. In the end, it’s not the internal numbers that matter, but how the user feels when they walk away.
Customer Experience
|Oct 14th 2024
3 min
Turning customers into advocates is about empathy and care, especially when things go wrong. By balancing speed with quality, personalising interactions, and building trust through transparency, you create a natural desire for customers to share their positive experiences. It’s not about incentivising—it’s about delivering a service that people genuinely want to talk about.
Based in Göteborg Sweden, we operate around the globe to deliver total support where and when you need it.
