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WE DESIGN, DELIVER AND OPTIMISE SUPPORT OPERATIONS

Turning support operations into a competitive advantage by building systems that protect your brand, keep customers loyal, and help your business grow.

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What We Do

Support operations that protect your brand and turn users into advocates.

Most support is built to react. Fixate is built to improve.
We design, deliver, and optimise support operations that make your products stronger, your users happier, and your business more resilient. Whether you’re building from the ground up or scaling globally, we help you keep promises long after the sale — transforming support from a cost centre into a driver of loyalty, reputation, and growth.

From strategic consulting and flexible resource solutions to full outsourced delivery and AI-driven automation, we create support operations that adapt, scale, and evolve with your business.

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Support that grows with your business — no wasted cost, no complexity, just what you need, when you need it.

We build support operations that move with you. Whether you’re launching something new, scaling into new markets, or just trying to keep up with demand, Fixate adapts to where you are and where you’re going.

Our goal? To make your support so good it becomes a reason people choose you — and stay with you.

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Industries Real support, built for high-demand business.

01

Urban Mobility

In urban mobility, support sits close to the business. It touches pricing, availability, and user trust, often across multiple cities with different expectations.

When it doesn’t hold, the same issues repeat and decisions get escalated unnecessarily, pulling attention away from where it should be. FIXATE runs customer support for urban mobility companies by taking full responsibility for day-to-day delivery, so issues are handled clearly and your core team can stay focused on running and improving the service.

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02

Ecommerce

In ecommerce, support is not a background function. It sits close to orders, fulfilment, payments, and brand reputation.

When support does not hold, the same questions repeat at scale, exceptions escalate, and pressure builds across operations and leadership. FIXATE runs customer support for ecommerce brands by taking full responsibility for day to day delivery, so issues are handled properly and your core team can stay focused on running and growing the business.

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03

SaaS Platforms

In SaaS, support is not a background function. It sits close to onboarding, feature adoption, billing, and long term retention.

When support does not hold, the same questions repeat, edge cases escalate to product and engineering, and momentum slows. FIXATE runs customer support for SaaS platforms by taking full responsibility for day to day delivery, so issues are handled properly and your core team can stay focused on building the product.

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04

Aspirational Products

Aspirational products are not bought casually. They represent identity, values, and intent.

When support does not hold, the damage is not just operational. Trust erodes, stories spread, and the brand feels careless. FIXATE runs customer support for aspirational product companies by taking full responsibility for day to day delivery, ensuring every interaction reflects the same standards as the product itself.

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Our Approach We start with your users — then build support that adapts, improves, and drives growth.

Support is more than answering questions. It’s how people experience your brand long after the sale. That’s why we start by understanding your users and how they interact with your product. Then we design and deliver support operations that make that experience seamless, reliable, and worth talking about.

Whether it’s strategic consulting to rethink how support works, flexible resource solutions to scale your team, AI that makes people smarter and faster, or fully outsourced delivery that takes the pressure off entirely — everything we build is designed to grow and improve with your business.

Why FIXATE?

  • yellow plus Because when users feel looked after, they stay loyal.
  • yellow plus Because fewer issues mean more time and energy to grow.
  • yellow plus Because great support builds trust — and trust builds brands.

We're not here to tick boxes. We're here to strengthen your brand every single day.

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FULL OUTSOURCING

Global Technical Product Support

In-depth 2nd line technical support was provided across four strategically located sites in Europe, Asia, and the Americas.

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ON DEMAND SUPPORT TEAMS

Internal IT Support Services

With a fresh approach, an internal IT support operation was optimised for efficiency, reducing reactive support needs and delivering seamless infrastructure and user support across a multi-site global organisation.

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AFTERMARKET SUPPORT CONSULTING

Technical Data Review and Correction

With a dedication to service and technical expertise, a technical data review process was implemented to ensure accurate, high-quality documentation, delivering results ahead of schedule and within budget.

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Frequently Asked Questions

What makes an effective customer support operation?

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An effective support operation is built around the user. It combines the right people, tools, and workflows to resolve issues quickly, reduce repeat contacts, and feed insights back into the business. It’s not just about solving problems — it’s about improving the overall experience and protecting your brand reputation.

What’s the difference between outsourcing support and scaling internally?

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Outsourcing gives you immediate access to skilled teams, technology, and global coverage without the cost and complexity of building everything in-house. Scaling internally offers more direct control but can take longer and require significant resources. Fixate gives you the best of both: outsourced delivery that feels in-house, with full transparency and brand alignment.

Can I outsource only part of my support operation?

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Yes. Many companies start by outsourcing specific areas like first-line support, weekend coverage, or certain languages. With Fixate, you can scale services up or down and mix outsourced delivery with in-house teams to match your exact needs.

How do support consulting services work?

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Support consulting looks at how your operation runs today — your tools, workflows, people, and user experience — and identifies how it can be improved. We help you redesign support to reduce repeat contacts, speed up resolution, improve satisfaction, and make operations more efficient.

Can better support really reduce ticket volumes?

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Absolutely. By improving knowledge sharing, automating repetitive tasks, and fixing root causes, you prevent many issues from reaching your queue. Over time, this lowers cost and improves the user experience — a core focus in how Fixate builds support systems.

How does AI improve support operations?

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AI can automate routine tasks, give faster answers, and surface insights humans might miss. It can also support agents internally with instant knowledge or speak directly with users 24/7. At Fixate, our AI is trained on your data, tone, and workflows — so it enhances your team rather than replacing it.

What are on-demand support teams?

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On-demand support gives you fast access to skilled people when you need them most — for seasonal peaks, launches, or rapid growth. They work inside your systems and in your tone, so users never feel like they’re talking to an external provider.

How fast can a new support operation be deployed?

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Deployment time depends on scope and complexity, but with the right planning and expertise, a support operation can often be set up in a matter of days or weeks. By integrating with existing tools and processes, you minimise disruption and get results faster.

How do you ensure outsourced support matches our brand voice?

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We train our teams on your product, tone, and values. Every interaction is aligned with your brand promise, so users feel like they’re speaking directly to you — not a vendor.

What does ‘Support as a Service’ mean?

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It’s a flexible, fully managed model where you pay for service delivery and outcomes rather than fixed headcount. You can outsource all or part of your support while maintaining quality, adaptability, and full visibility.

What does “fixate” mean?

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To fixate means to focus intensely — to direct your full attention toward something without distraction. That’s exactly how we approach support: with relentless focus on designing, delivering, and improving operations that protect your brand and drive growth.

Latest News

Our global presence creates global opportunities

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Based in Copenhagen, we operate around the globe to deliver total support where and when you need it.