FIXATE
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SUPPORT THAT PROTECTS YOUR BRAND AND EARNS LOYALTY.

We support your customers, your staff, your stores and your sites. On the phone, in your systems, and in person when someone has to be there.

What changes

Customers come back, and they bring people with them. The same problems stop arriving. Machines get fixed on the first visit.

Your own team gets its week back. And support stops being something you check on.

That's the job. Not tickets closed or response times hit. Those are how we measure it, not why we do it.

Our Solutions Contact us • Contact us • Contact us •
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We supply a service. Not people by the hour.

Most suppliers sell seats or time, so they earn more when you need more of them. We are paid for the service delivered.

That means you pay for what you used rather than for seats sitting idle, and we work to be needed less.
Fewer tickets is a smaller invoice, and we would still rather have you for ten years than bill you more for two.

Contact Us

Industries Real support, built for high-demand business.

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01

Urban Mobility

In urban mobility, support touches pricing, availability and trust, across cities with different expectations.

When it doesn't hold, issues repeat and escalations pull your city teams away from running the service. And the vehicles still need servicing.

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02

SaaS Platforms

In SaaS, support sits next to onboarding, feature adoption, billing and retention.

When it doesn't hold, the same questions repeat, edge cases land on product and engineering, and momentum slows.

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03

Premium Products

Premium products are not bought casually. They represent identity, values, and intent.

When support does not hold, the damage is not just operational. Trust erodes, stories spread, and the brand feels careless. FIXATE runs customer support for premium brands so every interaction reflects the same standards as the product. All of it, or only the part you don’t want to carry. Evenings and weekends, the holiday weeks, or the whole function.

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04

eCommerce

In eCommerce, support sits next to orders, fulfilment, payments and reputation.

When it doesn't hold, the same questions repeat at scale, exceptions escalate, and the pressure lands on operations and leadership.

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Our Approach Everyone measures support from the inside out.

Pickup rate. Tickets per hour. First response time. All useful, all describing how busy the team looks.

First response time measures how quickly someone said hello. Your customer isn't waiting to be greeted.

We start from the outside. Total resolution time first, whether that resolution is a reply or an engineer on site. Then quality. Then the internal numbers, last.

Why FIXATE?

  • You can't move total resolution time with people who aren't allowed to decide anything. Replying fast is easy. Finishing is what takes authority.
  • We work inside your systems, and we turn up in person when that's what the problem needs.
  • Recurring problems get traced back and fixed, so the volume falls rather than the headcount rising.

The problem is almost never the people answering. It's the structure around them.

More About Us
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MANAGED SUPPORT

Multilingual Retail Service Desk

A large European retail group needed a local-language service desk for a new store market,
running inside the systems it already uses everywhere else, live from the first store opening.

Read more about Multilingual Retail Service Desk
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MANAGED SUPPORT

Global Technical Product Support

In-depth 2nd line technical support was provided across four strategically located sites in Europe, Asia, and the Americas.

Read more about Global Technical Product Support
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IN-HOUSE OPTIMISATION

Internal IT Support Services

With a fresh approach, an internal IT support operation was optimised for efficiency, reducing reactive support needs
and delivering seamless infrastructure and user support across a multi-site global organisation.

Read more about Internal IT Support Services
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IN-HOUSE OPTIMISATION

Technical Data Review and Correction

With a dedication to service and technical expertise, a technical data review process was implemented to ensure accurate,
high-quality documentation, delivering results ahead of schedule and within budget.

Read more about Technical Data Review and Correction

Testimonials

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Stefan Chekanov

President - Brosix

Working with FIXATE has been a great experience. They handle our customer tickets quickly and professionally, which gives us peace of mind and lets us focus on our core product.

Ferenc Boroczky sitting cross-legged on a dark sofa, smiling, wearing a red zip-up jacket branded 'anet360' and holding a pen.

Ferenc Boroczky

Founder - Another set of eyes

Our partnership with FIXATE has been a core part of our drive to design and deliver our commitment of a 10 star market leading customer service.

Ronald Schoonrok, a bearded man in a beige button-up shirt, gestures with both hands while speaking, with a presentation screen behind him.

Ronald Schoonrok

Founder / CEO - YKSI

Working with FIXATE and in particular with Karl, is characterised by an open, honest and constructive partnership. They consistently look for opportunities and solutions, with a mindset that nothing is impossible.

Frequently Asked Questions

What does FIXATE actually do?

We run support for other companies. Customer support, internal support, AI agents that actually resolve things rather than deflect them, and engineers who turn up when the fix has to happen in person.

All of it, or only the part you don’t want to carry. Evenings and weekends, peaks, one channel, one language.

FIXATE was founded in 2024. Why would we trust you with our customers?

Because the company is new and the people are not. FIXATE AB was registered in Göteborg in 2024 by people who had spent their careers running support operations, including 23 years in the Volvo Group, from the workshop floor to Global Support Manager in Aftermarket Technology.

The company exists because of what that experience showed: every provider was selling hours and headcount, and the arrangement was built to protect the supplier rather than the customer. The case studies below are the work, not the pitch.

Is FIXATE an outsourcing company?

Technically yes, and outsourcing has earned its reputation. Not because of the people answering, but because of how the deals are built: providers sell hours and headcount, so they earn more when you need more of them, and the arrangement protects the supplier rather than the customer.

What is different here is that we are paid for the service delivered rather than the time spent, our people are allowed to decide things, and we are measured on whether the customer’s problem went away rather than on how quickly someone replied.

Do you charge per seat or per hour?

Neither. We are paid for the service delivered, and we size the team in real time as volume moves, so you are not paying for seats sitting idle.

You set what good looks like before we start. We are scored against it every month and the price follows, in both directions: we earn less if we miss, and more if we beat it. What the number itself depends on is volume, coverage hours, languages, and how much of the operation we take on.

Where is our customer data processed, and who owns it?

It stays in your systems. We work inside your helpdesk under your name, so nothing migrates and the data was always yours. Our people access it there, the same way your own team does, with the permissions you set.

FIXATE is GDPR compliant, and because nothing is copied into a system of ours, there is no second place your customer data lives.

Where does FIXATE operate, and in which languages?

Göteborg, with delivery from sites across Europe, Asia and the Americas, and engineers across the Nordics.

Swedish, Macedonian, Albanian and English today. Beyond that we build the language you need rather than routing your customers through one hub, which is why we can cover a market you are opening before you can staff it yourself.

What size of company do you work with?

From a couple of tickets a day to thousands a month. Scale-ups, established brands, and companies opening a market they cannot staff yet.

Most of our work is with online retailers, software companies, mobility operators and premium brands, which is to say businesses where a bad answer shows up fast. If you are not one of those, we will say so.

How does a FIXATE engagement start?

With last month’s tickets. We look at what is actually arriving before we say anything about price or shape, because the ticket mix decides most of it.

Then one part of the operation rather than the whole thing. Out of hours, peaks, one channel or one language, small enough that either of us can stop. You set the measures before anything goes live, and the price follows them from the first month.

Where we have capacity, we can be taking your tickets within 24 hours. Where we need to build a team for you, two to three months, and we will tell you which one you are before you sign.

Latest News

Close-up of a laptop with a Swedish keyboard layout, with a smartphone in an orange case and a coffee cup resting on a dark desk in the background.

AI in Support

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Oct 24th 2026

6 min

AI won't solve every support problem, and your chatbot resolution rate shows why

AI won't solve every support problem, and the chatbot resolution rate is where that shows. I hold any bot to 80%, counting only the conversations that ended with the problem solved. Containment figures count everyone the bot touched, including the people who gave up and went looking for a phone number, so a lot of good-looking bot reports shrink once you count solutions. Below 80, I'd look at what the bot is being asked and either train it better or hand those questions to a person sooner. I'd also want it over 90 before it takes on anything new. The post walks through the questions to ask before trusting the hype. Start with simple, frequent requests from the ticket data, such as password resets and parcel tracking, and always keep the way to a human easy to find. Build the savings case only on what the bot solves. Keep people on anything where the customer needs looking after. Then hire for the harder work that's left, with fewer, more skilled people who aren't judged on handle time. The starting point is simple: pull last month's bot conversations and count the ones that ended in a solution.

Lisa, in a red blazer, talks with Gustav, in a white polo shirt, in a bright space with exposed beams and pipes, shot from a low angle.

AI in Support

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Sep 20th 2026

5min

Six questions to ask your support provider about the EU AI Act

The headlines in July said the EU AI Act had been delayed, and for the part they were describing, that was true. The Digital Omnibus came into force at the end of the month and moved the high-risk tier out to December 2027. What got less attention is that the pieces which actually touch a support operation weren't moved at all. Prohibited practices have applied since February 2025, and the transparency rules in Article 50 started on 2 August this year. Those are the ones that reach chatbots, QA tooling and the people working your queue.

Close-up of two people typing on laptops at a table, with a branded water bottle nearby; the foreground laptop screen shows a design board with the text "Hassle-free support" and "Focus on growth".

AI in Support

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Sep 9th 2026

6 min

2 in 5 AI Projects Get Abandoned - Why?

Picture the Q1 review. Someone pulls up the deck from last year's big AI rollout, the agent-assist tool, the smart routing layer, the chatbot that was supposed to change everything. It's quietly gone. Retired, paused, "under review." Someone explains why: the model wasn't accurate enough, the vendor overpromised, the use case wasn't there. Everyone nods. Nobody says the sentence that's actually true, which is: we bought the tool and never taught anyone how to use it. That meeting happens constantly right now, and it's not really about the AI at all.

A woman with curly brown hair smiles at the camera while wearing teal over-ear headphones, pointing a finger toward her ear.

AI in Support

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Aug 31st 2026

6 min

Black Friday: Would You Trust Your Chatbot With the Most Critical Hours?

Picture the debrief meeting in January. Someone pulls up last year's Black Friday numbers, record revenue on the top line, and underneath it, a spike in refunds, a run of one-star reviews about "no one answering," and a support inbox that took three weeks to dig out from. Everyone nods. Someone says "we'll plan better this year." Then February happens, then March, and by the time October arrives, the plan is still a slide nobody built.

Karl Evans, founder of FIXATE, smiling with arms crossed in front of the FIXATE logo on the wall of the Gothenburg office.

Customer Experience

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Aug 23rd 2026

3 min

I didn't like the idea of outsourcing support

Outsourced support always felt like poor quality to me. That's not a very generous thing for someone who now runs a support company to admit, but it's true, and I think most people who've bought outsourced support have felt some version of it. People working to a target rather than to a customer. On a product they've never used, for a brand they've got no real reason to care about. Cheaper, yes. Better, never. So when I was asked to find us a support provider, I wasn't especially hopeful. But I went and looked properly.

Swedish company Global Reach.

Based in Göteborg, delivering from sites across Europe, Asia and the Americas.
Engineers across the Nordics and northern Germany.