Customer Feedback & Trends

Better Customer Support Optimisation from real-world experience. FIXATE’s customer support blog offers actionable insights for optimising support operations. Learn how to reduce repeat contacts, speed up resolution times , and scale your team with confidence. Explore strategies for customer loyalty, resource management, and consulting solutions tailored to your needs.

All AI in Support Concept Continuous Improvement Customer Experience Customer Feedback & Trends Data-Driven Decision Making Innovative Thinking Leadership & Team Dynamics Operational Efficiency Productivity Hacks Real-Life Case Studies Uncategorized User Experience User-Centric KPIs

AI in Support

Aug 31st 2026

6 min

Black Friday: Would You Trust Your Chatbot With the Most Critical Hours?

Picture the debrief meeting in January. Someone pulls up last year's Black Friday numbers, record revenue on the top line, and underneath it, a spike in refunds, a run of one-star reviews about "no one answering," and a support inbox that took three weeks to dig out from. Everyone nods. Someone says "we'll plan better this year." Then February happens, then March, and by the time October arrives, the plan is still a slide nobody built.

Customer Experience

Mar 30th 2026

8 min

What Support Has to Do with Sales

Support does more than solve problems. It shapes trust, retention, and growth. Here is how support quietly drives sales over time.

User Experience

Feb 1st 2026

6 min

Human connection matters more than performance in service

When services become faster and more efficient, human connection in service is often lost. Why trust and attitude shape customer experience more than performance.

Customer Experience

Jan 26th 2026

6 min

Phone Support Isn’t Dead. It Still Leads Customer Support

Phone support still leads customer support. Customers trust real voices, not bots. Learn why voice remains the most reliable channel and how to protect it in a digital world.

Customer Experience

Jan 14th 2026

7 minutes

Why Customers Hate Bots and How to Fix It

Predictive monitoring shows why customers hate bots. People want real support, fast solutions and honest design. Automation works only when it respects the human need to feel understood.

AI in Support

Sep 29th 2025

5 min

Where to start with AI in aftermarket support

AI in aftermarket support starts behind the scenes. Triage, suggested replies, warranty checks and parts lookups. Pilot with control, then scale with proof.

Leadership & Team Dynamics

Dec 26th 2024

3 min

How Quality Support Sets Your Brand Apart

Stand out in a crowded market. Discover how quality customer support can be the edge that keeps customers loyal and makes your brand memorable.

Customer Experience

Oct 14th 2024

3 min

Turning Customers Into a Marketing Army

Turning customers into advocates is about empathy and care, especially when things go wrong. By balancing speed with quality, personalising interactions, and building trust through transparency, you create a natural desire for customers to share their positive experiences. It’s not about incentivising—it’s about delivering a service that people genuinely want to talk about.

Swedish company Global Reach.

Based in Göteborg, delivering from sites across Europe, Asia and the Americas.
Engineers across the Nordics and northern Germany.

Global teams, local care

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