
Customer Experience
|Aug 19th 2025
6 min
Chatbots vs Real People: Why the Best Support Has Both
Support should be built around what the user actually needs in the moment. And that almost never means choosing just one way to help.
Customer Experience
|Aug 19th 2025
6 min
Support should be built around what the user actually needs in the moment. And that almost never means choosing just one way to help.
Customer Experience
|Nov 25th 2024
4 min
Wondering why support matters? It’s the difference between “meh” and “wow.” Great support keeps customers happy, loyal, and ready to spread the word. If your brand wants lifelong fans, start with support that actually cares.
Customer Experience
|Oct 14th 2024
3 min
Turning customers into advocates is about empathy and care, especially when things go wrong. By balancing speed with quality, personalising interactions, and building trust through transparency, you create a natural desire for customers to share their positive experiences. It’s not about incentivising—it’s about delivering a service that people genuinely want to talk about.