
Customer Experience
|Aug 19th 2025
6 min
Chatbots vs Real People: Why the Best Support Has Both
Support should be built around what the user actually needs in the moment. And that almost never means choosing just one way to help.
Customer Experience
|Aug 19th 2025
6 min
Support should be built around what the user actually needs in the moment. And that almost never means choosing just one way to help.
Continuous Improvement
|Aug 11th 2025
7 min
Most companies think support is about fixing problems. The great ones know better…
Concept
|Mar 24th 2025
4 min
Deciding whether to upscale, automate, or outsource depends on your company’s current position and future goals. Upscaling offers control but requires heavy investment. Automation can improve efficiency, but only if built on a strong foundation. Outsourcing, when done right, extends your capabilities without sacrificing quality. The biggest mistake? Choosing the wrong approach and damaging your customer experience. The right path is the one that helps you grow without breaking what makes your business great.
Concept
|Feb 15th 2025
3 min
Outsourcing support can be a game-changer, but it’s not all smooth sailing. Here’s a look at the real pros and cons to help you decide if it’s the right move.
Productivity Hacks
|Dec 10th 2024
4 min
Explore how exceptional customer support reduces churn by addressing user needs, providing fast, empathetic responses, and building loyalty. Learn the key support strategies to keep customers satisfied and engaged long-term.
User-Centric KPIs
|Oct 14th 2024
3 min
When it comes to setting KPIs, focus on what truly matters: the user experience. At Fixate, we believe the only KPIs that count are how fast you resolve the issue and how happy the user feels afterward. Balancing hard data with emotional feedback, real-time reactions with long-term trends, and a mindset of continuous improvement are key. KPIs aren’t just about hitting targets—they’re about shaping a culture that strives to exceed expectations. In the end, it’s not the internal numbers that matter, but how the user feels when they walk away.