Build better support from real-world experience. This customer support blog shares practical playbooks, honest lessons, and user-first strategies to improve CX, KPIs, and day-to-day operations, so you reduce repeat contacts, resolve faster, and scale without drama.
Leadership & Team Dynamics
|Aug 25th 2025
7 min
If the people handling your support tickets feel boxed in or burnt out, it won’t stay hidden for long. It’ll show up in your churn rate. In customer frustration. In missed chances to build loyalty.
Customer Experience
|Aug 19th 2025
6 min
Support should be built around what the user actually needs in the moment. And that almost never means choosing just one way to help.
Continuous Improvement
|Apr 7th 2025
19 min
Just following the standard keeps you average. The best companies challenge norms, innovate, and go beyond the standard.
Concept
|Mar 24th 2025
4 min
Deciding whether to upscale, automate, or outsource depends on your company’s current position and future goals. Upscaling offers control but requires heavy investment. Automation can improve efficiency, but only if built on a strong foundation. Outsourcing, when done right, extends your capabilities without sacrificing quality. The biggest mistake? Choosing the wrong approach and damaging your customer experience. The right path is the one that helps you grow without breaking what makes your business great.
Concept
|Feb 15th 2025
3 min
Outsourcing support can be a game-changer, but it’s not all smooth sailing. Here’s a look at the real pros and cons to help you decide if it’s the right move.
Leadership & Team Dynamics
|Dec 26th 2024
3 min
Stand out in a crowded market. Discover how quality customer support can be the edge that keeps customers loyal and makes your brand memorable.
Continuous Improvement
|Oct 16th 2024
2 min
Looking from the outside in means stepping back and seeing your service from the user’s perspective. By walking in their shoes and viewing the entire process end-to-end, you can spot opportunities for real improvement. Challenge the way things are done and focus on creating meaningful, human-centred interactions. It’s not about systems—it’s about helping people.
Continuous Improvement
|Oct 14th 2024
2 min
Curiosity is encouraged, mistakes are celebrated, and the pursuit of better is never-ending. A place where it’s not just about hitting targets but about pushing boundaries, experimenting, and having fun along the way. That’s what we mean by a culture of improvement.
Based in Copenhagen, we operate around the globe to deliver total support where and when you need it.
