AI in Support
|Sep 8th 2025
5 min
AI in Support: It’s Not About the Chatbot
Support should feel human. Empathetic. Personal. But that doesn’t mean AI has no place—it means it needs to be used behind the scenes.
User-Centric KPIs
Build better support from real-world experience. This customer support blog shares practical playbooks, honest lessons, and user-first strategies to improve CX, KPIs, and day-to-day operations, so you reduce repeat contacts, resolve faster, and scale without drama.
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AI in Support
Concept
Continuous Improvement
Customer Experience
Customer Feedback & Trends
Data-Driven Decision Making
Innovative Thinking
Leadership & Team Dynamics
Operational Efficiency
Productivity Hacks
Real-Life Case Studies
User Experience
User-Centric KPIs
User-Centric KPIs
|Sep 2nd 2025
6 min
Designing Experiences That Don’t Confuse People
When your customer has to ask for help, a confusing support experience just makes the situation worse, it’s a failure of design, process, or communication. Frustration isn’t a bug in your product; it’s a symptom of poor thinking upstream.
Leadership & Team Dynamics
|Aug 25th 2025
7 min
Support Staff Deserve Better: The Hidden Human Cost Behind Great Service
If the people handling your support tickets feel boxed in or burnt out, it won’t stay hidden for long. It’ll show up in your churn rate. In customer frustration. In missed chances to build loyalty.
Continuous Improvement
|Aug 11th 2025
7 min
Preventative Support: Design That Stops Problems Before They Start
Most companies think support is about fixing problems. The great ones know better…
Leadership & Team Dynamics
|Dec 26th 2024
3 min
How Quality Support Sets Your Brand Apart
Stand out in a crowded market. Discover how quality customer support can be the edge that keeps customers loyal and makes your brand memorable.
Productivity Hacks
|Dec 10th 2024
4 min
How to Reduce Customer Churn with Exceptional Support
Explore how exceptional customer support reduces churn by addressing user needs, providing fast, empathetic responses, and building loyalty. Learn the key support strategies to keep customers satisfied and engaged long-term.
Data-Driven Decision Making
|Nov 12th 2024
2 min
Reducing Customer Churn by Applying Goodhart’s Law in Customer Service
Learn how Goodhart’s Law applies to customer support and how focusing on user needs over metrics can reduce churn and improve retention. Discover support strategies for lasting customer loyalty.
User-Centric KPIs
|Oct 14th 2024
3 min
Setting KPIs Based on the User Experience
When it comes to setting KPIs, focus on what truly matters: the user experience. At Fixate, we believe the only KPIs that count are how fast you resolve the issue and how happy the user feels afterward. Balancing hard data with emotional feedback, real-time reactions with long-term trends, and a mindset of continuous improvement are key. KPIs aren’t just about hitting targets—they’re about shaping a culture that strives to exceed expectations. In the end, it’s not the internal numbers that matter, but how the user feels when they walk away.
Our global presence creates global opportunities
Based in Copenhagen, we operate around the globe to deliver total support where and when you need it.
Global teams, local care
