
AI in Support
|Sep 8th 2025
5 min
AI in Support: It’s Not About the Chatbot
Support should feel human. Empathetic. Personal. But that doesn’t mean AI has no place—it means it needs to be used behind the scenes.
Turning aftermarket service and customer support into your competitive advantage.
What We Do
We deliver flexible support operations for aftermarket service and customer care that makes your products better, your customers happier, and your business stronger. From startups to industry leaders, we help companies keep promises to their users, even long after the sale.
Explore Our SolutionsCONSULTANCY
We help you design smarter support, tailored to your users, your brand, and your future.
RESOURCES
Skilled support teams, ready to drop straight into your operations.
FULL OUTSOURCING
Your support delivered end-to-end, as a service.
SUPPORT AI
Not all AI is the same. We build AI customer support solutions from real world experience.
SIGTE
Real visibility into how your customers are being supported and what that is costing.
Our goal? To make your support so good, it sets the benchmark for your entire industry
Explore moreYou only pay for what you use, and only use what you actually need.
We're not here to tick boxes. We're here to strengthen your brand every single day.
Find Out More About UsFULL OUTSOURCING
In-depth 2nd line technical support was provided across four strategically located sites in Europe, Asia, and the Americas.
Read moreON DEMAND SUPPORT TEAMS
With a fresh approach, an internal IT support operation was optimised for efficiency, reducing reactive support needs and delivering seamless infrastructure and user support across a multi-site global organisation.
Read moreAFTERMARKET SUPPORT CONSULTING
With a dedication to service and technical expertise, a technical data review process was implemented to ensure accurate, high-quality documentation, delivering results ahead of schedule and within budget.
Read moreAbsolutely. Most of our clients start with a focused scope, a single project, team, or review, and grow the engagement once they see the value.
It depends on the scope, but we’ve gone live in under a week when urgency demanded it. We’ll always give you a clear, realistic timeline, no empty promises.
Yes. We don’t force change, we fit into your stack, your workflows, and your tone. Our teams operate like an internal team, not a disconnected vendor.
Yes. We provide multilingual support and coverage across all major regions. Whether you’re launching in Europe, the US, or APAC, we’ve got it covered.
That’s exactly what our Resource Services are for. We provide flexible teams that scale up when you need them and scale down when you don’t, no long-term commitment required.
We’re not about volume. We’re about quality, ownership, and brand alignment. FIXATE teams don’t just follow scripts, they act like part of your business and care about your users.
Both. Some clients want a full operational partner. Others just need help redesigning how support works. We’re built to meet you where you are, not force a model you don’t need.
Yes. Reducing demand is part of our DNA. We use feedback loops, proactive support, and smarter workflows to prevent problems before they hit your queue.
We study your product, voice, and values, then train our team to reflect that in every interaction. You won’t get “generic” from us. You’ll get “on brand,” every time.
Yes, including our SIGTE visibility platform and in-house AI development for service automation. We combine real people with the right tech to make support smarter and more sustainable.