Developing a Culture of Improvement

What if your team woke up every day thinking, “How can I make this better?”

Improvement isn’t about following rules – it’s about attitude. At Fixate, we believe that real improvement starts with caring about the user and making things better for them, step by step.

1. Start with People, Not Processes

Improvement begins with having the right people – those who don’t settle for “good enough” and who naturally strive for better. They don’t need to be pushed to improve; they do it because they care about the outcome. It’s not about enforcing change – it’s about ownership. When people take responsibility for making things better, they drive improvement.

2. Create a Safe Space for Growth

People don’t grow in environments of fear. Criticism stifles improvement. Instead, create a space where people feel comfortable discussing what isn’t working, without fear of blame. This opens the door to real conversations about what needs to change and allows your team to make those changes naturally.

3. Measure What Matters – The User Experience

Your internal processes matter, but they aren’t the most important thing. What really counts is what your team delivers to the user. The user experience is where you should focus your measurements. If you’re making the user’s life better, everything else will fall into place.

4. It’s a Marathon, Not a Sprint

Improvement doesn’t happen overnight. It’s built through small, consistent steps. At Fixate, we don’t push our team to constantly sprint towards improvement – we trust that with the right attitude, the drive to improve comes naturally. It’s about creating the space for people to get better at their own pace, without burning out.

👉 So, is your team just getting by, or are they truly invested in making things better for the people they serve?

Summary

Improvement isn’t just about processes – it’s about attitude. With the right people who care about making things better, you create a natural drive for progress. Focus on building a safe space for open discussions, measure success by the user experience, and take small, steady steps forward. True improvement happens when your team owns it and works towards helping people, not just ticking boxes.

Karl Evans

Karl Evans

Group of professionals collaborating at a desk in a bright office with large windows, discussing ideas and working together.

October 14, 2024

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Taking a fresh look

Looking from the outside in means stepping back and seeing your service from the user’s perspective. By walking in their shoes and viewing the entire process end-to-end, you can spot opportunities for real improvement. Challenge the way things are done and focus on creating meaningful, human-centred interactions. It’s not about systems—it’s about helping people.

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Setting KPIs Based on the User Experience

When it comes to setting KPIs, focus on what truly matters: the user experience. At Fixate, we believe the only KPIs that count are how fast you resolve the issue and how happy the user feels afterward. Balancing hard data with emotional feedback, real-time reactions with long-term trends, and a mindset of continuous improvement are key. KPIs aren’t just about hitting targets—they’re about shaping a culture that strives to exceed expectations. In the end, it’s not the internal numbers that matter, but how the user feels when they walk away.

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Turning Customers Into a Marketing Army

Turning customers into advocates is about empathy and care, especially when things go wrong. By balancing speed with quality, personalising interactions, and building trust through transparency, you create a natural desire for customers to share their positive experiences. It’s not about incentivising—it’s about delivering a service that people genuinely want to talk about.